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ABOUT ZHOVA

Good digital work starts with clear thinking.

ZHOVA is a strategy-led digital studio focused on creating clear, modern and purposeful digital experiences. We bring strategy, design, development, technical SEO and performance into one connected way of working.

Abstract editorial artwork representing ZHOVA's creative perspective30 YEARS OF EXPERIENCETHINKING / DESIGN / DIGITAL
ABOUT ZHOVA

A studio with a point of view.

We believe a strong digital experience is built through decisions that make sense together.

That means starting with the business, understanding the audience, defining the right structure and then shaping the visual and technical experience around that foundation.

Rather than treating design, development and SEO as separate tasks, ZHOVA connects them so each part strengthens the next.

WHAT WE VALUE

Clarity over noise.

Our work is guided by a small set of principles: useful ideas, purposeful design, honest communication and technology that earns its place.

Clarity

Make the message, structure and next step easy to understand.

Purpose

Every visual and interaction decision should have a reason behind it.

Craft

Details matter when they improve usability, perception and consistency.

Connection

Strategy, content, UX, technology and search should work as one system.

OUR TEAM

People behind ZHOVA.

A multidisciplinary team where strategy, design and technology move as one — bringing different perspectives into one connected digital experience.

Morteza Lotfi — Founder & CEO

Morteza Lotfi

Founder & CEO

Strategy / Vision
Samira Joshaghani — Creative Director

Samira Joshaghani

Creative Director

Design / Creative
Hamid Tohid — Engineering Lead

Hamid Tohid

Engineering Lead

Development / Systems
Hamed Tohid — Tech Lead

Hamed Tohid

Tech Lead

Technology / Delivery
ONE PROCESS. CONNECTED DECISIONS.

Think first.
Build with purpose.

Our process keeps strategy close to execution. Each stage informs the next, reducing disconnected decisions and keeping the final experience coherent.

DISCOVER

Understand the opportunity

We look at the business, audience, existing experience, content and technical context before deciding what needs to change.

DEFINE

Shape the right direction

We establish priorities, information architecture, user journeys and the strategic direction that will guide the work.

DESIGN

Create the experience

We translate the strategy into a distinctive responsive interface with clear hierarchy, interaction and visual language.

BUILD

Make the system real

Development turns the approved direction into a maintainable, responsive and technically considered digital experience.

REFINE

Improve what matters

We test usability, performance, responsive behavior and technical foundations so the experience is ready for real use.

SELECTED WORK

Explore the work behind the approach.

The best way to understand how we think is to see how those decisions become real digital experiences.

View selected work ↗
ZHOVA / SELECTED WORK

Strategy becomes clearer when you can see the result.

Explore projects across web design, UI/UX, development, WordPress, SEO and performance.

Explore the work ↗
A FEW QUESTIONS

Before we work together.

What kind of work does ZHOVA do?

ZHOVA works across web design, UI/UX, development, WordPress, technical SEO, performance and website redesign, with the exact mix shaped around the project.

Do you work from an existing website?

Yes. Existing websites can be audited and improved, redesigned selectively or rebuilt when the current structure creates unnecessary limitations.

Can strategy and design start at the same time?

They can overlap, but strategy should establish enough clarity about goals, audience and structure for design decisions to remain purposeful.

Do you consider SEO during design and development?

Yes. Information architecture, content hierarchy, internal linking, technical accessibility and performance can be considered throughout the project rather than added as a late-stage task.